A question: Have you ever seen a blog post like this?
‘Hi guyz, here are some photos of me looking fierce with my new Strobe watch by Limit. Hope u all had a good day xo’
So back to that question at the top of the page. Ever seen a blog post like this? Wait, no need to reply, I already know the answer. It’s ‘OF COURSE I HAVE, STU.’ Yup, poorly written #OOTD posts with eleven photos that are just barely perceptibly different (seriously, it’s like a game of spot the difference sometimes) are the bread and butter of far too many fashion bloggers.
Yeah, yeah, I get it – it’s hard to write something nice about every bit of swag you’re getting sent by PRs (first world probs, much?), but I know I’m not the only one who’s bored to death by this. On the off chance people make it through all the same-y photos, six words isn’t really going to sell them on a product. Which is why the PR sent you it, after all…
What to do? Well, making your photoshoot more interesting is a good place to start. Take The Hundreds, for example. For their Autumn (/Fall, whatever) 2012 lookbook, they did a photoshoot with a wolf. A FUCKING WOLF.
I literally can’t think of anything cooler than that. But you don’t need to look up your nearest husky sanctuary down the road just yet. You can do something much simpler (and less dangerous…) than this, and it still be interesting. Take Katy‘s outfit posts, which usually make use of mirror effects.
AND, shock horror, she actually has an opinion on the clothes she writes about! You know, one other than ‘this is nice.’
I know I’m going close to the bone by writing a series called ‘Shit Fashion Bloggers Do’, but it’s done with love. Seriously. A blog is your space, and it’s up to you what you do with it, but unless you do something interesting or inspiring with it you run the risk of becoming absolutely replaceable.
I was recently speaking with the founder of a fashion company about whether or not, with so many teenagers and twentysomethings getting into blogging, the market is going to become oversaturated. We both agreed that it’s probably inevitable, and that the face of blogging will undergo some kind of change over the next couple of years. And, whatever that change might be, ‘hope u all had a good day xo’ isn’t going to get you your next gig.
‘Til next time.