There are few phrases in the English language that turn me off more than ‘My Week on Instagram’. It truly is the blogging equivalent of ‘honey, I have some bad news about my herpes test’. I’m not saying that every blogger crafts My Week on Instagram posts to make you compare your life to how amazing theirs is, I’m just saying that pretty much every blogger crafts ‘My Week on Instagram posts to make you compare your life to how amazing theirs is.
The most ridiculous thing is that if you regularly read someone’s blog, you probably already follow them on Twitter and Instagram. Yum, thrice digested content that wasn’t even that interesting to start with. The only thing that feels worse is watching Hollyoaks every night of the week then watching the omnibus at the weekend because you’re too hungover to go find the remote.
Unfortunately, I can’t even really be angry about people using Instagram as a showcase for how cool their life is, because I often find myself doing it too. I feel far more of a compulsion to check in on Foursquare every time I go somewhere remotely cool (Gaucho, Shoreditch House, whatever) than if I’m popping to the shops.
So why do we feel the need to present this enhanced image of ourselves? Easy – because I’d like people to think that I’m an interesting, ‘finger on the pulse’ kinda guy, rather than a lanky wallflower wearing a Joy Division t-shirt with a baked beans stain on it. Even though I fall into the latter category about 90% of the time…The same is true of Instagram – aside from there often being a sense of obligation to do so out of gratitude to brands etc there’s a latent desire to take pictures of launch parties you’ve been invited to and freebies you’ve been sent because, if you make it look like this is just par for the course for you, the invites and gifts will keep on coming.
But the fact your life is like Carrie Bradshaw Jr’s isn’t why people read your blog – sure, living vicariously has its moments, but people generally tire of it very quickly. If people didn’t get invited to a launch party, they don’t want to see pictures of the canapes and cocktails that they didn’t get to drink. They’d probably rather actually see some close-up photos of the product or read about a conversation you had with the creator.
It takes more than nine sepia photos to tell people about your week.