I’m going to let you in on a secret – I’m a pretty bad blogger…not because I think my own blog is bad (though you may disagree…), but because I hardly ever read other people’s blogs. I’m making a renewed effort in the new year (no, I’m going as far as to use ‘the r word’) to change this, and seek out some up and coming blogs that I can mention. Although I find 90% of Lookbook posts to be pretty absurd, to the extent that I recently created a satirical side project called WTF LOOKBOOK, the site is a nice way to get a snapshot of someone’s style. My hypothesis? If you find someone’s style interesting, you’ll probably enjoy their blog. That’s how I found By Otto.
Otto’s blog is, in some respects, like a bizarro version of NSLL – the focus is very much on the visual and he tends to use 10 words where I would use 1,000. Living in rural Denmark may not make for the most exciting stories, but it sure makes for some beautiful photography.
It’s also hard to believe that Otto is only 18 – he’s far better dressed than most of the guys I hang around with, and they’re all in their late twenties. I’m not one to jump to conclusions, but it’s tempting to read the environment of Lookbook as indicative of the future of fashion blogging. At the time of writing, four of the top twenty looks were from guys. Of those four, three were aged 18 or under. I’ve already joked that the time will come when fashion blogging isn’t seen as girly or effeminate, and that it will become more common amongst both sexes. With more and more teenagers making an effort to look their best, and document those looks on sites like Instagram, Lookbook and Tumblr, it appears that time may not be so far away.
If you’re wondering where Otto’s galaxy sweater (which is very Black Milk for men) is from, the answer is Aloha From Deer. The bad news? AFD is based in Poland and it would cost over £50 to ship one here. Looks like I’ll be going galaxy sweater-less for a little longer…unless anyone wants to find me a suitable UK alternative?