Despite a million Twitter hoaxes (seems like it anyway…) to the contrary, it’s just over two and a half years until the date that Marty McFly arrives in the future. Amidst all the poor grammar infested ‘It’s <insert year here> Where Is My Hoverboard Mattel?!’ Facebook groups and, admittedly interesting, articles about predictions Back to the Future II made that came true, sits the fact that haven’t made half the progress that Hollywood thought we would.
I can’t think of anywhere that this rings more true than the world of fashion. In case you live under a rock, or don’t follow anyone interesting on Twitter (which, let’s face it, is basically the same thing), it was London Fashion Week a couple of weeks ago. And I was nowhere to be found. Ignoring the fact that I’ve spent most of the past two days feeling flu-tastic and doped up on Lemsip, I wasn’t really that psyched for LFW anyway. And I think I’ve finally figured out the reason why.
Almost every comment about LFW…scratch that, almost every comment about mainstream fashion in general contains the word ‘revival’ – everything these days seems to be ‘Gatsby-esque’ or ’60s influenced’ or ‘rave inspired’. With the exception of fringe designers like J.W. Anderson, who recently made headlines with a line of skirts and dresses for men, mainstream fashion is starting to feel stale.
It’s difficult to come up with my reasoning for the above statement, especially given I’m not sure whether I’m the only one feeling it or not. My argument that ‘everything is harking back to something else’ wasn’t even for my friend Sian, who always steers clear of LFW. ‘Well, yes,’ she said, ‘but that’s always been the case. So it can’t just be that.’* So what IS it then?
* I still think the BTTF II sketch above, which talks about ‘having no basis in anyone else’s work’, is quite revealing – it’s different to imagine any contemporary designer saying they’re doing something that’s never been done before and actually believing it.
With practically every show, cupcake, backstage makeup artistry and goodie bag Instagrammed and blogged to death within five minutes of them ending. I often found myself thinking ‘ugh, why are people still talking about that?’ about certain outfits, before realising they’d made their debut only a couple of hours ago. Yes, this may be true of all news in the 21st century, but the desire of bloggers to casually mention that you’re ‘FROW-ing’ on every social media channel they’ve used since the age of five means it’s hitting fashion pretty badly.
Stay fresh, however hard that is. Otherwise, you might get left behind…