Tagged: aztec

PREVIEW: New Look S/S ’13

Until fairly recently (say, a couple of years ago), I wasn’t even aware that New Look did menswear. The fact that they are now one of the dominant forces on the high street and, in my opinion, one of the few big retailers doing anything varied or offbeat demonstrates the extent to which they’ve focused on developing the menswear side of things. As does the fact that they hosted a press day last week featuring only men’s clothing, something of an anomaly in a world where male collections tend to be something of a footnote at a lot of events hosted by high street brands. One of New Look’s PR team, Nicola, told me that this was a conscious effort on the part of the brand – ‘Menswear has outgrown that notion of only occupying a corner at otherwise female centric events – we like to host events like these, get the guys down and feed them up!’ She’s not wrong; the spread is spectacular, featuring everything from fish and chips and battered sausages to langoustines and an ocean of Buck’s Fizz. In which I pretty much drowned…

The room was divided into three, which corresponded to three main categories – ’90s revival, island life and rockabilly – the latter of which excited me the most. I instantly fell in love with this Day of the Dead inspired Mexican skulls t-shirt –

I was initially a bit sad to see that there are still a load of tribal prints around (I’ve kinda been over it since Topman decided putting it on EVERYTHING was a good idea), but I did like some of the more subtle Aztec touches. Like those on this shirt, for example –

Another favourite of mine was a pair of swimming trunks that seem to have been inspired by Orlebar Brown…

…but I somehow doubt that New Look’s dupe will sport the same £80+ price tag. I also have a suspicion that they’ll be finding their way into my wardrobe.

On the slightly more extravagant side of things…

Some of the ’90s section was a little more subtle, with shirts like this giving a quiet nod to The Fresh Prince of Bel Air and splashy ’90s prints –

Overall, I think the team have done a great job of coming up with something fresh (yes, like the t-shirt above – THAT’S THE JOKE.) and original. I really like the rockabilly influences and can see it making a big splash on the high street. Who knows – maybe next summer all the One Direction-alikes who spend their Saturdays roaming Westfield will be dressing like James Dean and Elvis. All I know is those clydes better stay away from Bloomsbury Lanes or they’ll get a knuckle sandwich, ya dig?

Now, to get you in the rockabilly mood, here’s Tiger Army.