Tagged: blogging

Not For Sale

not for sale All Saints

A recent encounter with Hunter Boots, and their generosity and flexibility in sending a pair of boots out for someone other than myself (to be covered in a post soon) brought me to a realisation – being able to treat the people I care about is one of my favourite things about blogging. My mum has always loved the Mulberry x LFW totes, and being able to send her them is a great feeling. Similarly, I love being able to help out friends and upcoming brands by sending some traffic their way. It’s for this reason that I’m writing about a couple of things that I’ve been struggling with lately.

Blog Advertising

blog advertising billboard

Before you freak out, I’m not talking about banner advertising on blogs. I’m fine with that, which should be clear because it’s something I do. What I’m referring to is the strange trend of beauty and fashion bloggers selling ad space to other bloggers for tiny sums like £2 per month. Is £2 really going to make THAT much of a difference to your bank account?

I know the Google isn’t a big fan of link swapping, but surely listing some blogs that you actually like on your blog (without charging them the price of a Euromillions ticket…) will result in some of them listing you back – this feels like a much nicer way to feature other bloggers on your page than charging them. To me, charging other up and coming bloggers for space on your own blog just doesn’t feel like it’s particularly in the spirit of sister/brother/whateverhood. But worse than that, it opens the door to other Big Bads*…

*Yup, Buffy reference.

Pay to Play

I think the reason I’m not a fan of charging other bloggers to appear on your blog is that it creates the impression that the blogosphere is for sale. The rise of shysters and scammers targeting bloggers is on the rise – I get emails from SEO ‘guru’s on an almost daily basis, and far too many of them make promises I know they can’t keep. However, I have no doubt that younger and/or more naive bloggers are falling for their tricks.

Unfortunately, even magazines which claim to have the best interests of bloggers at heart are not immune to the lure of bloggers with deep pockets. A friend forwarded me an email she’d received from Company Magazine about a plan to charge bloggers £100 to plug their blog in future issues.

Screen shot 2013-03-20 at 20.13.26

My friend also noted how cleverly this call-out to ‘their fave bloggers’ is tied to the upcoming awards. I’ve never trusted glossy magazine awards because of their voting system – although I’d love to make the claim that the choice of past winners has been influenced by whether or not they’ve previously paid for advertising space, I can’t. The lovely Stephanie (of Faiiint) was kind enough to scan some past advertising campaigns for me – none to date have featured bloggers. However, what about that mysterious voting system? Hundreds of blogs are nominated, then a shortlist is chosen. Voting then reopens to determine a final winner. But what gets you shortlisted? I know people who run hugely popular blogs, but have never made it through to the shortlist stage. Why is that?

I suspect, though can’t prove, that there is an element of favouritism and willingness to play along – I’d be interested to know how many shortlisted bloggers wrote something about the awards of featured them in some other meaningful way. And now paid advertising is involved? Well, I’ll be keeping a very close eye on how Company’s advertorial sections match up with their award shortlists.

Beyond the potential for foul play, I see at least two problems with charging bloggers to appear in print:

1) Appearing in print is lovely. It gives you something to tweet pictures of and proves to your mum that, actually, all that time you waste on Twitter does actually result in some kinda cool stuff. However, it simply doesn’t generate any traffic. Ok, it generates SOME traffic, but a small mention in an article reaches such a tiny percentage of a publication’s readership that expecting much more than 100 visits off the back of it is unrealistic. Do you really want to pay £1 per visit?

2) The scheme is totally backwards. By revamping to appeal to bloggers, Company has done a nice job of making a niche for itself and captivating a readership. They recently put out a ‘superblogger issue’ and one presumes that these bloggers were paid for their involvement for this. On the off chance they weren’t, that’s a heck of a lot of free labour the mag managed to get. If they WERE, the repercussions are just as damning. The message is clear – the magazine values traffic and how well established you are as far more important than the uniqueness of your voice or how compelling what you have to say is. In other words, they are perfectly willing to exploit their ‘fave bloggers’.

I’ve stood by, occasionally even partaking in them out of curiosity, and watched bloggers frantically try to generate enough votes for themselves to win an award from a glossy magazine. The ceremonies are ritzy (plus, y’know, free bar) enough, and the whole thing has seemed fairly harmless to date – the mags get traffic and the winners get a nice badge to put on the side of their blog. However, the idea of paying a magazine to play (and potentially to win) is a very ugly one.

I’m not one to tell people what to do – if bloggers want to sell ad space on their blogs to other bloggers and use the money to buy promotion from Company (it’ll only take them fifty months to earn enough!) instead of relying on their voice and their passion to build a following, that’s up to them. But wouldn’t it be wonderful if we banded together, promoted the blogs we genuinely read, and said ‘actually, we’re not for sale.’

N.B. I know this post will be divisive, and I don’t mean to antagonise anyone for no reason. If you sell ad space on your blog to other bloggers, that’s fine – I know just as well as anyone that you gotta pay the bills. I feel like all of this needed to be said, and I suspect that I burned my bridges with Company – c.f. this post – a long time ago. To any other magazines (/editors, writers etc) reading, I promise I’m not always such a nightmare.

On LFW A/W ’13…

back to the future II fashion

Despite a million Twitter hoaxes (seems like it anyway…) to the contrary, it’s just over two and a half years until the date that Marty McFly arrives in the future. Amidst all the poor grammar infested ‘It’s <insert year here> Where Is My Hoverboard Mattel?!’ Facebook groups and, admittedly interesting, articles about predictions Back to the Future II made that came true, sits the fact that haven’t made half the progress that Hollywood thought we would.

I can’t think of anywhere that this rings more true than the world of fashion. In case you live under a rock, or don’t follow anyone interesting on Twitter (which, let’s face it, is basically the same thing), it was London Fashion Week a couple of weeks ago. And I was nowhere to be found. Ignoring the fact that I’ve spent most of the past two days feeling flu-tastic and doped up on Lemsip, I wasn’t really that psyched for LFW anyway. And I think I’ve finally figured out the reason why.

Almost every comment about LFW…scratch that, almost every comment about mainstream fashion in general contains the word ‘revival’ – everything these days seems to be ‘Gatsby-esque’ or ’60s influenced’ or ‘rave inspired’. With the exception of fringe designers like J.W. Anderson, who recently made headlines with a line of skirts and dresses for men, mainstream fashion is starting to feel stale.

Back to the Future II fashion

It’s difficult to come up with my reasoning for the above statement, especially given I’m not sure whether I’m the only one feeling it or not. My argument that ‘everything is harking back to something else’ wasn’t even for my friend Sian, who always steers clear of LFW. ‘Well, yes,’ she said, ‘but that’s always been the case. So it can’t just be that.’* So what IS it then?

* I still think the BTTF II sketch above, which talks about ‘having no basis in anyone else’s work’, is quite revealing – it’s different to imagine any contemporary designer saying they’re doing something that’s never been done before and actually believing it.

With practically every show, cupcake, backstage makeup artistry and goodie bag Instagrammed and blogged to death within five minutes of them ending. I often found myself thinking ‘ugh, why are people still talking about that?’ about certain outfits, before realising they’d made their debut only a couple of hours ago. Yes, this may be true of all news in the 21st century, but the desire of bloggers to casually mention that you’re ‘FROW-ing’ on every social media channel they’ve used since the age of five means it’s hitting fashion pretty badly.

Stay fresh, however hard that is. Otherwise, you might get left behind…

Beauty (Bloggers) & the Beast.

aledsavedlatin tumblr keen outdoorsmen

In case you don’t have eyes, it snowed this week. And with the snow came the things that inevitably accompany it – people moaning about the snow on Twitter, people moaning about people moaning about the snow on Twitter on Twitter, flurries (pun, lol) of Instagram pics out of people’s windows and fashion blogger-y pictures like this.

fashion blogger snow picture
Overlooking the fact that the above outfit is OUTSTANDINGLY well co-ordinated (a particular love of mine), let’s just consider how impractical it is for the snow. The answer is very. Let’s face it, she’s going to last two minutes in those heels before ending up falling over and ripping that flimsy looking sweater.

Of course, it’s not just when it snows that fashion and fashion blogs walk the line between the sublime and the ridiculous. Take this guy -

handsome model moody guy
Yes, he looks very moody and striking in a ‘quiffy Zac Efron in a world where gyms don’t exist’ sort of way, but where did he get that chair from? Aside from the fact that it looks like Kurt Angle should be breaking it over The Rock’s head, remember that he’s had to bring that chair from home. Imagine the looks he got on the bus. I bet the local hoodlums call him ‘chair dude’ now.

fashion blogger walking
And we can’t forget poses like this one – bloggers taking photos of themselves ‘walking’ (satirised in this old post of mine) is…really weird. It’s like in Peep Show when Gog catches Jez pretending to write.

But let’s get a little deeper. Poses like the one above generally remind me of classic paparazzi shots, which implies to me a subconscious yearning to be in the public eye. That’s what a blog is, right? But casting oneself as the perpetually visible artist is a pretty dangerous thing to do, because with celebrity comes huge pressure to be perfect. I was talking to Lily Pebbles and Ella Gregory (Names? Dropped.) about blogging the other day, and the amount of pressure they put on themselves sounds far more intense than my ‘might sit down and write something today’ approach…I think I even heard the phrase ‘content schedule’ being used. Meanwhile I was sat there picking dried pizza off my shirt.

At some point, without anyone really being aware of it, it seems like it was decided that cupcakes, Mulberry Alexas and meatLIQUOR are the pinnacle of perfection and that everything else isn’t worth blogging about. You know what I say to that? I say, pfft. Some of the most prolific blogs and features in the past couple of years were so successful precisely because they dared to break the mould. Look no further than Advanced Style (street style for over 50s) and Style Rookie (a fashion blog started by a twelve year old girl) for evidence of this. Not to mention that Chinese man who started modelling his granddaughter’s clothing.

It probably shouldn’t surprise me that blogging is getting surreal – we live in a world where airbrushing, size zero models and overly posed photos are ‘normal’ and permeate the mainstream media. It makes sense that bloggers would mimic this, because it’s what we’re exposed to on a daily basis. Yes, it’s difficult to be ‘different’ in a world where everything seems to be the same. But it’s worth the fight.

How I Survived London Fashion Week

No, this isn’t going to be ANOTHER downer post, because my first LFW was actually pretty good…if a bit weird.

To say I was woefully unprepared for London Fashion Week would be the understatement of the century. I had thought I was going to be away with work last weekend, so I didn’t pre-register, I didn’t apply to go to any shows, I didn’t even shmooze any PRs in that oh so obvious ‘yeah, yeah, I so agree. You’re always so on the money. Oh by the way it’s London Fashion Week next week and can you get me tickets to all of the shows please and thanks?’ kinda way. When you combine this with the fact that I’ve only really been writing about fashion for around 8 or 9 months, you can pretty much consider this LFW 101.

The first thing I wanted to do was get myself accredited. I had heard that out of nearly 1,000 bloggers who pre-registered around 80% were turned down, but I’d also heard through the grapevine that registering on the day wasn’t too hard as long as you had a business card and get over 5,000 page views a month. I filled in a form, the guy behind the counter flirted with me a bit (either that or he just tells everyone he ‘likes their blogs’) and even scored me a Mulberry tote. So far, so good. While this was all well and good for me, it’s kind of a shame for people like Unlimited by JK, a friend of mine who runs a blog that gets thousands of hits a month alongside a full-time university course but didn’t hear back when he tried to pre-register. AND he’s the only male finalist in the Cosmo Blog Awards…

Truthfully, even if I’d known I was going to be around for LFW I probably wouldn’t have applied for any shows anyway. In my eyes, catwalk shows are most relevant for photographers – by having a subject that’s already ‘art’, a good photographer should not only take catwalk shots that make you feel as if you were there, but also impart something more with their photos. I don’t consider myself a photographer, nor do I consider people who try to cover up how horrifically blurry their pics are by using Instagram photographers…But more on this by a friend here.

While seeing who’s on the frow is a curiosity for me, I don’t particularly have any desire to rub elbows with Andy Murray (who recently bagged a seven figure sum from Rado for a watch sponsorship…because who hasn’t bought a watch and thought ‘gee, I wonder what brand fashion guru Andy Murray wears?’) or one of the Kardashians. Although, to be fair, Kim was ok when I ran into her on South Bank. While I fully respect that people who are desperate to check out a show would do it, hitting up PRs for show tickets just isn’t my thing, because it feels like asking to come to a party that you weren’t invited to. If a brand actually wanted me there (and a couple did invite me to stuff) because they want to know what I think? That’s a very different story.

Palmer//Harding S/S 13

Most of the shows I was invited to (I think I scored about 5 or 6 invites in total) actually came not through PRs, but through friends and fellow bloggers. This is why, and I can’t stress the importance of this enough, I truly believe that the greatest strength of the blogosphere (vom that I just used that word) lies in the fact that most of us do genuinely want to foster a community. If Vogue had a spare ticket to a show, would they give it to Cosmo? Probably not. But when Debs had a spare ticket to Clements Ribeiro, who was the first person she called? Well…probably not me, but I was close enough to the top of the list to get a call anyway. Yes, I’m occasionally pretty snarky on my blog, but in person I always try to be charming, kind and generous. Well, most of the time…

The thing that scared me most about London Fashion Week? How earnest I started getting about it. In my post on Fashion’s Night Out I wrote that the fashion world is a bubble, and I definitely got sucked into it this weekend. After getting a manicure on Thursday night, I started wondering whether I should repaint my nails when I went in for the day on Saturday. I found myself wondering about just how outrageous I could make my outfit before I’d be too scared to get the bus to Somerset House (to be fair, my bus does go through some rough bits in Newington). Of course, I still wanted to tweet sarcastic things like ‘BREAKING: No-one’s cured cancer yet, it is still just clothes and that. #LFW’, but another party of me started taking everything weirdly seriously. Which is so not like me.

So, why the slightly more conservative approach? Well, firstly, I’ve realised that fashion is probably THE thing that I most enjoy writing about. And there’s a very fine line between being the guy who’s hard to please and the guy you KNOW you’re not going to please. And I don’t want to cross that line. Secondly, although a lot of people are just there to make a scene and be there ‘for the sake of it’, you can tell that some are genuinely excited about creating things. Yes, most of them may have the same look in their eyes as naive wannabe starlets who go out to Hollywood because they think they’re going to ‘make it’, but the success stories of underdogs and outcasts like JW Anderson, Mary Katrantzou and Alexander McQueen gives them hope. The dominant feeling in the air throughout LFW was that sense of hope, excitement and ambition, and you can’t be too critical of that.

So, I’ll be back to LFW next year. If they’ll have me, that is…

Shit Fashion Bloggers Do: My Week on Instagram

There are few phrases in the English language that turn me off more than ‘My Week on Instagram’. It truly is the blogging equivalent of ‘honey, I have some bad news about my herpes test’. I’m not saying that every blogger crafts My Week on Instagram posts to make you compare your life to how amazing theirs is, I’m just saying that pretty much every blogger crafts ‘My Week on Instagram posts to make you compare your life to how amazing theirs is.

My week on Instagram, guyz!

The most ridiculous thing is that if you regularly read someone’s blog, you probably already follow them on Twitter and Instagram. Yum, thrice digested content that wasn’t even that interesting to start with. The only thing that feels worse is watching Hollyoaks every night of the week then watching the omnibus at the weekend because you’re too hungover to go find the remote.

Unfortunately, I can’t even really be angry about people using Instagram as a showcase for how cool their life is, because I often find myself doing it too. I feel far more of a compulsion to check in on Foursquare every time I go somewhere remotely cool (Gaucho, Shoreditch House, whatever) than if I’m popping to the shops.

So why do we feel the need to present this enhanced image of ourselves? Easy – because I’d like people to think that I’m an interesting, ‘finger on the pulse’ kinda guy, rather than a lanky wallflower wearing a Joy Division t-shirt with a baked beans stain on it. Even though I fall into the latter category about 90% of the time…The same is true of Instagram – aside from there often being a sense of obligation to do so out of gratitude to brands etc there’s a latent desire to take pictures of launch parties you’ve been invited to and freebies you’ve been sent because, if you make it look like this is just par for the course for you, the invites and gifts will keep on coming.

But the fact your life is like Carrie Bradshaw Jr’s isn’t why people read your blog – sure, living vicariously has its moments, but people generally tire of it very quickly. If people didn’t get invited to a launch party, they don’t want to see pictures of the canapes and cocktails that they didn’t get to drink. They’d probably rather actually see some close-up photos of the product or read about a conversation you had with the creator.

It takes more than nine sepia photos to tell people about your week.

Shit Fashion Bloggers Do: Not Another Outfit Post…

A question: Have you ever seen a blog post like this?

Shirt: Gap. Jeans: Abercrombie & Fitch. Watch: Limit
Shirt: Gap. Jeans: Abercrombie & Fitch. Watch: Limit
Shirt: Gap. Jeans: Abercrombie & Fitch. Watch: Limit
Shirt: Gap. Jeans: Abercrombie & Fitch. Watch: Limit

‘Hi guyz, here are some photos of me looking fierce with my new Strobe watch by Limit. Hope u all had a good day xo’

So back to that question at the top of the page. Ever seen a blog post like this? Wait, no need to reply, I already know the answer. It’s ‘OF COURSE I HAVE, STU.’ Yup, poorly written #OOTD posts with eleven photos that are just barely perceptibly different (seriously, it’s like a game of spot the difference sometimes) are the bread and butter of far too many fashion bloggers.

Yeah, yeah, I get it – it’s hard to write something nice about every bit of swag you’re getting sent by PRs (first world probs, much?), but I know I’m not the only one who’s bored to death by this. On the off chance people make it through all the same-y photos, six words isn’t really going to sell them on a product. Which is why the PR sent you it, after all…

What to do? Well, making your photoshoot more interesting is a good place to start. Take The Hundreds, for example. For their Autumn (/Fall, whatever) 2012 lookbook, they did a photoshoot with a wolf. A FUCKING WOLF.

I literally can’t think of anything cooler than that. But you don’t need to look up your nearest husky sanctuary down the road just yet. You can do something much simpler (and less dangerous…) than this, and it still be interesting. Take Katy‘s outfit posts, which usually make use of mirror effects.

AND, shock horror, she actually has an opinion on the clothes she writes about! You know, one other than ‘this is nice.’

I know I’m going close to the bone by writing a series called ‘Shit Fashion Bloggers Do’, but it’s done with love. Seriously. A blog is your space, and it’s up to you what you do with it, but unless you do something interesting or inspiring with it you run the risk of becoming absolutely replaceable.

I was recently speaking with the founder of a fashion company about whether or not, with so many teenagers and twentysomethings getting into blogging, the market is going to become oversaturated. We both agreed that it’s probably inevitable, and that the face of blogging will undergo some kind of change over the next couple of years. And, whatever that change might be, ‘hope u all had a good day xo’ isn’t going to get you your next gig.

‘Til next time.

Coming Into The Closet.

The following are all things that have been said to me at, or regarding my presence at, fashion events:

  • ‘Oh yeah, you and room full of women, bet I know why you like that so much!’
  • ‘Doesn’t your girlfriend ever get jealous of you hanging around with all these fashion girls? If she does, give me a call.’
  • ‘I hope the boys who are coming know this is about blogging, not picking up chicks.’
  • ‘Here you go mate, have a few extra free drinks tokens if you’re going to be stuck up there all night.’ (Ok, admittedly this was actually pretty nice of this guy to offer, even if it was misguided)
  • ‘Sorry, tonight’s girls only!’
  • ‘So what’s actually your story? We all know there are no straight men in fashion.’

It’s an ongoing joke that there are ‘no straight men in fashion’, one that isn’t completely unfounded – aside from a few biggies like Oscar de la Renta, Christian Lacroix, Paul Smith and Tommy Hilfiger, I struggle to think of many straight male fashion designers. However, I’m not here to talk about straight fashion creators, rather straight male fashion enthusiasts and the discrimination they face.

I’ve been interested in fashion for as long as I can remember. Even as a boy (once I outgrew my penchant for oversized American sports jerseys and Big Dog t-shirts), fashion fascinated me because of the extent to which it pervades popular culture. In my teenage years, I devoured magazines like Vogue, Cosmo and InStyle, always making sure that I had an alibi for doing so – I would read them in the hairdresser’s because there was ‘nothing else to read’, or because I was ‘THAT bored’ in the sixth form common room. By the time I went to University, I had given up on quipping to cashiers that I was buying fashion magazines ‘for the girlfriend’ and gathered them with impunity. The common thread in all of this is that I knew (or at least, felt) that fashion wasn’t something I was supposed to be interested in. When male interest in fashion went mainstream, the term metrosexual was born. Of course, it’s worth noting that this term is still shrouded with a sense of ‘otherness’ – the implication is that men who like fashion, even if they aren’t gay, are still somehow different from their hetero brethren.

Since I started blogging more regularly about fashion, I’ve made some incredible friends who have welcomed me into the scene with open arms. However, they have been the exception, not the rule. The sad fact is that I feel alienated from much of the fashion community on a daily basis. I see new bloggers quickly becoming chummy with fashion PRs, being invited to events that I haven’t even heard about and being sent freebies, despite the fact that they’ve been on the scene for a matter of days. I’ve been pretty down about it recently and have found myself wondering if I’m just a really unlikeable person – I can be pretty self-centred and come across as fairly obnoxious, so before I made any generalisations I decided to see if this is just my problem. Thankfully, I quickly found out that it isn’t.

I spoke to a lot of male fashion bloggers, some straight and some gay, and most of them told me that they’ve all had similar experiences. Arash Mazinani told me that he believes that ‘in my limited experience, I’ve found that gay men are welcomed more warmly by bloggers’ and that despite having previously worked at a big high fashion department store ‘I’ve never been invited to their local fashion events when other female bloggers in my city have, which I was a bit disappointed by.’ Joseph Kent, of Unlimited by JK (which I love, by the way), told me that he’s “found it difficult as a male fashion blogger in gaining followers and being noticed by brands/PR companies etc.” He describes it as “rather a blow, because more than just having fun at these events, I’m trying to further my career into fashion journalism by networking and building relationships.” Even after a year of knowing Joseph, a lot of people on his journalism course thought he was gay (he isn’t), with one remarking that “I know you’re straight, but I find it hard to believe, because you have such a good fashion blog.”

Speaking with one gay male fashion blogger, who asked not to be identified, was a particularly interesting experience. He told me that women, particularly fashion bloggers, almost immediately start cooing when they meet him because they’re desperate for a gay best friend. However, he told me that “they soon lose interest, as I act quite differently depending on the people I’m mingling with. It’s like as soon as we’re not at an event, I’m not gay enough for them anymore.” He poignantly described this experience as being similar to his coming out – “Sure, it was tough at school when everyone found out I was gay. Everyone seemed to forget about it after a while, then when I didn’t expect it someone would make a joke or generalisation and it would come right back to the surface. It’s the same with some of these girls – we might not have talked in ages, but when they need the token homo opinion on something that’s when they pick up the phone.” He also told me about the way in which he feels he has become a parody of himself – “I do sometimes think about whether the things I’m saying are ‘gay enough’. It gets to me sometimes, and I end up questioning my whole identity.”

In recent years the mainstream media has done little to help break stereotypes of gay and straight men – while shows like Sex and the City and Will and Grace romanticise the idea of the GBF, as if they’re a chihuahua in a handbag or some other bang on trend accessory, columns that ‘ask the straight bloke’s opinion’ feature footnotes by an (almost exclusively female) industry expert who rips their ideas to shreds and laughs at how wrong they are. Men are placed on a two point scale, with the lager swilling, football loving, boob honking caveman at one end and the immaculately groomed, purple suit wearing, flaming homosexual at the other. There seems to be a need to round off anyone who falls somewhere in the middle to one side or the other, which might explain why people seem shocked when they discover that, while I might use three different kinds of moisturiser and like to watch ballet, I’d give my left pinkie for a night with Kate Middleton. The fact that I don’t ‘fit’ with the traditional idea of the gay male fashion enthusiast immediately calls my motives into question, and tends to make girls think that I’m only there to get into their trousers. Whereas, actually, I’m probably just interested in looking at their trousers.

So, my point? Well, people say there are no straight men in fashion. Maybe they need to work a little bit harder at letting them in.

Bloggers, Freebies and Shoplifted Timberlands.

There’s an urban legend that the head offices of brands like Timberland and Rockport once issued an order to turn a blind eye to young African Americans who were shoplifting from their stores. While it’s difficult to verify the story, remnants of the practice seem to be hanging around to this day – people in the know still leave all the stickers on their 59fifty caps and it’s not uncommon to see people wearing Timberland boots with the tags still on and the laces tied very loosely, as if they’ve just been trying them on. The theory is that for every young urban dude wearing Timberlands while he was dealing weed on street corners, brands would sell ten pairs to skinny white boys who wanted to be ‘cool’ like them.

Whether or not the practice is true, it weirdly prefaced the ways brands now behave towards celebrities – it’s now common practice for companies to gift products to celebrities. Of course, if we believe the bravado of a lot of popular rappers, they may have acquired their Timberlands through both methods. When Tyler the Creator accepted the Best New Artist in 2011, he wore jeans, a tie-dye t-shirt and a Supreme cap. Since then (well, actually, since a little before then) Tyler the Creator gets a free pass to any Supreme gear he wants, something he references in Goblin – ‘Made a couple thou’ and I just don’t know what to buy yet, the ‘preme shit is free and I don’t drink, so fuck a wine set.’

dress like Tyler the Creator

So how does all of this relate to fashion and beauty bloggers? Give me a minute, I’m getting there. While it’s unlikely that brands ever chase celebrities to find out whether or not they’ve ‘worn the stuff yet’, the same isn’t the case with the bloggers – if you accept some freebies and don’t write anything about them after a week or two, then somebody’s going be in trouble! I spoke to a couple of bloggers who said they feel a lot of pressure to be ‘diplomatic’ with their wording when writing about free products. Of course, this is a double edged sword. While you don’t want to disappoint brands or PRs who’ve sent you a big box of presents it’s difficult to get enthusiastic about something you’ve been underwhelmed by – the last thing you need is a bunch of readers calling you a sell-out for endorsing a crappy product.

As for actually getting freebies offered and being invited to events. I’m probably not the best person to tell you how to do this – I still don’t understand how or why I get half as many invites to stuff as I do. The only thing I can suggest is to keep writing, make sure that you have a fresh, unique voice (i.e. don’t just say stuff is ‘nice’. The Marni H&M collection is nice. My Glossybox this month is nice. My frontal lobotomy was nice. You don’t have to get nasty, just say something a bit…different) and try to make friends with PRs on Twitter. But don’t be desperate about it…and DON’T ask for freebies; it screams that you’re into blogging for all the wrong reasons. A few PRs that have been extra nice to me recently include Immediate, Katch and Push PR; the least I can do is share my love for them with you guys!

The bottom line is that you should probably not take freebies or gifts unless they’re relevant to you, your blog and its audience. Unless you’re me, in which case check out this Extra Strong Grip hairspray by Clynol and some makeup I got in a goodie bag from an event. Luv u guyz!

How to pose like a fashion blogger.

in order to be different one must always be different

The above phrase is quoted in the Twitter bios of (approximately) a million fashion bloggers. I’ve seen the words so many times that they’ve practically lost all meaning, but they still cause me to roll my eyes as much as when teenage boys think that liking Fight Club makes them underground or that going on 4chan that one time means that they’re a member of Anonymous.

In itself, the sentiment is admirable – pushing the boundaries and being true to one’s values is the best way to live. EXCEPT that there is a subset of mediocre fashion bloggers out there who post such similar content, right down to the typos, that I actually get them confused in my head (no, I’m not going to name names – I’m not a total bitch). It doesn’t help that a ton of blogs use the same WordPress themes, rip content from the same press releases and review the same ‘Glossybox haul’ (can we abolish this phrase from existence yet?) every month.

A friend recently asked me for advice on starting a blog, and as well as warning them about all of the above stuff I joked about all the acceptable ways for them to take pictures of themselves. They told me I was being pretty funny, and that was all the encouragement I needed to spend a Sunday morning taking stupid photos of myself and writing this post. So, I present to you – the beginner’s guide to posing like a fashion blogger.

The Flamingo

Have you ever tried standing like this? It’s really fucking hard. I can barely fathom how girls can stand like this in heels. Seriously. This is my first attempt at the pose -

If it’s that important to get your shoes in the outfit then, for the love of God, just move the camera further back before you break an ankle. Looks best in front of a brick wall or a gatepost.

The Monroe

Can anyone explain to me why girls do this with dresses when they’re taking photos of themselves? It just reminds me of that Subway Diet dude. Looks best in front of a brick wall or a gatepost.

The Best Foot Forward

What I love about this pose is that is the implicit attempt to trick people into believing that you’re walking somewhere. ’What? You want to get a photo of me?’ it seems to scream. ‘Well, ok, but make it quick; I’m on my way to the Christian Lacroix A/W 12 preview. Oh, you mean you weren’t invited? Awkward. Toodles!’ Of course, in reality, you’re dicking around with the self timer on your DSLR and taking fifty photos of yourself before you pick the best one to put online. Looks best in front of a brick wall or a gatepost.

The Tilt

I can never decide what’s happening in photos when people pose like this. Maybe their heads have become too heavy for their necks to hold up? Unlikely, given that their heads are full of fluff. (Oh, snap.) Are they trying to do an impression of that antique teapot they just got from Camden Market? Tea is in this season, after all. Actually, given that granny cardigans and knitting are also in, maybe this pose is an attempt to adopt the posture of a 90 year old woman. Looks best in front of a brick wall or a gatepost.

The Laugh

I had to do this one solo, but it works better with friends (I don’t have any of them). It’s really easy though – just try to look as if you’re having the best fucking time ever. Like someone just gave you a sandcastle made of cocaine. It also works if you pretend you’ve just heard someone say something MEGA funny – ‘Wait, you mean she actually told you she’s a size EIGHT?!’

The Agony

Life’s tough for the middle classes sometimes – I couldn’t find a Waitrose yesterday and had to go to Tesco. Jai’me Jan just got gifted a better pair of shoes than me. It’s been raining all week so I can’t wear anything suede. Take all this angst and pour it into this pose. But you have to commit to it, or you’ll just look like you’re wondering if you’ve left the oven on.

Ok, I can take my tongue out of my cheek now. I know loads of people who pose like this in all their photos, and I still love them dearly. Please don’t shun me, guys. I’m merely trying to highlight the irony that we sit around laughing at Myspace photos, duck pouts and regrettable frosted tips while we do the same thing all over again. Humans – we’re a funny little species, aren’t we?

EDIT: HTPLAFB (acronyms, innit) now has a Part II. You can check it out here. If you want to, that is. http://notsolonelylondoners.wordpress.com/2012/05/15/how-to-pose-like-a-fashion-blogger-part-2/