In case you don’t have eyes, it snowed this week. And with the snow came the things that inevitably accompany it – people moaning about the snow on Twitter, people moaning about people moaning about the snow on Twitter on Twitter, flurries (pun, lol) of Instagram pics out of people’s windows and fashion blogger-y pictures like this.
Overlooking the fact that the above outfit is OUTSTANDINGLY well co-ordinated (a particular love of mine), let’s just consider how impractical it is for the snow. The answer is very. Let’s face it, she’s going to last two minutes in those heels before ending up falling over and ripping that flimsy looking sweater.
Of course, it’s not just when it snows that fashion and fashion blogs walk the line between the sublime and the ridiculous. Take this guy -
Yes, he looks very moody and striking in a ‘quiffy Zac Efron in a world where gyms don’t exist’ sort of way, but where did he get that chair from? Aside from the fact that it looks like Kurt Angle should be breaking it over The Rock’s head, remember that he’s had to bring that chair from home. Imagine the looks he got on the bus. I bet the local hoodlums call him ‘chair dude’ now.
And we can’t forget poses like this one – bloggers taking photos of themselves ‘walking’ (satirised in this old post of mine) is…really weird. It’s like in Peep Show when Gog catches Jez pretending to write.
But let’s get a little deeper. Poses like the one above generally remind me of classic paparazzi shots, which implies to me a subconscious yearning to be in the public eye. That’s what a blog is, right? But casting oneself as the perpetually visible artist is a pretty dangerous thing to do, because with celebrity comes huge pressure to be perfect. I was talking to Lily Pebbles and Ella Gregory (Names? Dropped.) about blogging the other day, and the amount of pressure they put on themselves sounds far more intense than my ‘might sit down and write something today’ approach…I think I even heard the phrase ‘content schedule’ being used. Meanwhile I was sat there picking dried pizza off my shirt.
At some point, without anyone really being aware of it, it seems like it was decided that cupcakes, Mulberry Alexas and meatLIQUOR are the pinnacle of perfection and that everything else isn’t worth blogging about. You know what I say to that? I say, pfft. Some of the most prolific blogs and features in the past couple of years were so successful precisely because they dared to break the mould. Look no further than Advanced Style (street style for over 50s) and Style Rookie (a fashion blog started by a twelve year old girl) for evidence of this. Not to mention that Chinese man who started modelling his granddaughter’s clothing.
It probably shouldn’t surprise me that blogging is getting surreal – we live in a world where airbrushing, size zero models and overly posed photos are ‘normal’ and permeate the mainstream media. It makes sense that bloggers would mimic this, because it’s what we’re exposed to on a daily basis. Yes, it’s difficult to be ‘different’ in a world where everything seems to be the same. But it’s worth the fight.