Do you remember how excited you used to get when you were a little kid and you bought a new pair of shoes? Remember wearing them around the house and trying to convince your mum to let you wear them in bed? I got that feeling back yesterday. I’d seen the Area 72 Air Max 2013 online a while back and thought it was…interesting. It reminded me a lot of the Air Mag from Back to the Future II, which looks (somewhat oxymoronically, since it’s supposed to be from 2015) a little dated and plain in comparison.
As the release date drew closer and closer I tried to figure out whether or not I was going to get a pair, but it wasn’t until the day before that I was overcome by a desire to splash out on them. It was no longer a case of just wanting them, it felt like I needed them. I’m going to get into why I think that was the case in a future blog post, but I’m so happy I took the plunge. I haven’t worn them outside yet, but they’re abnormally comfortable (I’m starting to believe all the spiel on the box about it being made of materials from outer space…) and I feel like a character from Space Jam when I wear them. Which is totally the dream, right?
It’s rare that getting a shoe feels like ‘an experience’, but that’s exactly what Nike have done with the Area 72 collection – from the custom paper wrapping to the glow in the dark soles (gloriously impractical) and all the colourful detailing, it feels like something from another world. Move over Air Jordan IV, I just found my new favourite shoe.